Advertising & Partnerships
B the Change Media
The definitive business media brand telling the stories of people using business as a force for good.
- The Global Movement Shaping the 21st Century
- Our Audience: A Powerful Force
- Editorial Products and Platforms
- B the Change Media’s Custom Content Policy
- Advertising and Partner Opportunity Contacts
The Global Movement Shaping the 21st Century.
1,700+ Certified B Corporations 50 countries 130 industries Growing 40% annually
One of most important forces shaping the 21st century is the global movement of people using business as a force for good. This movement is large and growing: tens of millions of consumers, trillions of dollars of investment, 50% of the world’s workforce, and tens of thousands of businesses, all with a shared purpose to harness the power of markets for positive social change. This movement, however, has no platform, no center of gravity, no hub for inspiring stories, practical tools, credible insights, or contextual perspectives. Until now.
B the Change Media is a new company designed to tell the compelling stories of this movement and to disseminate them widely across print, digital, video, social and live event platforms. With the passionate support of B Lab and the leaders of this movement − the community of more than 1,700 Certified B Corporations, their 50,000 employees, and over 40MM followers − B the Change Media is uniquely positioned to seize this market opportunity. Simply put, B the Change Media will inspire and empower millions of people to use business as a force for good.
Our Audience: A Powerful Force
Impassioned Driven Vocal
Our readership is a global assembly of like-minded companies and individuals challenging convention and conventional thinking. The core of our readership is the B Corp community and its collective 40 million+ followers including:
– Tough-minded business leaders and entrepreneurs reinventing governance, principles and practices of good business
– Managers, operators and employees building products & services for a better future
– Discriminating investors who seek to separate the wheat from the chaff
– Discerning consumers who know the power of their purses
Editorial Products and Platforms
As the only multiplatform media brand with a singular focus on business as a force for good, our distribution is broad and far-reaching:
Quarterly Print Magazine
Business Services Directory
Conferences and Events
B the Change Media’s Custom Content Policy
“Underwritten Content” is used to describe our own independently produced content that is funded by the financial support of an underwriter. We accept thoughtfully considered, third-party funding both for newly commissioned editorial projects and for content we are already producing. Before the underwritten content is agreed upon with a supporter, our editorial team consults about its suitability. The editorial team has the final say on whether a funding partnership is accepted. An underwriter whose branding appears on editorial content may have a role in suggesting what kind of topics are covered, but the commissioning editor is not obliged to accept ideas from the underwriter. The content is written and edited by B the Change Media’s editorial staff to the same standards expected throughout our journalism.
“Sponsored Content By” is brand content paid for and controlled by an advertiser. This content may be produced by B the Change Media’s marketing department or other content partners on behalf of the advertiser and is subjected to B the Change Media approval and review.
Advertising & Partner Opportunities
Advertising, Sponsorships & Events
Chief Operating Officer
Phone: 785-832-1222, Ext. 211