B Corporation. Fair Trade Certified. Cradle to Cradle. Energy Star. LEED. USDA Organic. Today, companies and their products can qualify for hundreds of ecolabels designating how companies operate and how products are made, what they’re made with, and how they impact society and the environment. The utility of such certifications — to businesses as well as consumers — depends upon a company’s mission as well as its intended audience.
Although the value consumers place on certifications is still largely up for debate, many companies report benefits from seeking the best-fitting labels. Those who are a part of industries known to have ill effects on society or the environment, especially, tend to recognize the necessity of certifications in reaching informed and thoughtful customers.
Third-party verification can be expensive — something that interested companies must seriously consider. But the right certifications can offer some major benefits. In order to achieve certifications, companies will often go through rigorous examination. The information gleaned can be valuable, not just to potential customers, but to business leaders hoping to gain a better understanding of their products, their supply chains and how both can be improved. Certifications such as B Corp provide employees and business leaders valuable opportunities to reach out to and network with companies with shared values and experiences. And, interestingly, studies have found that employees of companies with certifications tend to be more productive than at typical companies.
One of the keys to certification success may lie in consumer education. If consumers don’t understand what ecolabels mean, they’re less likely to be able to cut through the clutter and make good, informed choices. The organizations in charge of certification as well as companies who have earned ecolabels must lead the charge in making sure labels are relevant, important and useful. Learn more about the importance of corporate social responsibility and how to share that message in our free report.
As multinational giants such as Unilever are acquiring more mission-driven companies, Ben & Jerry’s showcases how brand activism and values can drive supply chain strategy, and sales. With the recent Seventh Generation sale to the same multinational parent, the use of the benefit corporation structure and the B Impact Assessment … Read More
B the Change Media compiled lists to highlight the various categories and industries represented by the Best for the World 2016 honorees. Below are links to the PDF versions from our Fall 2016 issue, so you can download or print the lists and data more easily than from our webpages.
A dozen of the most widely recognized ecolabels and ratings are lined up in one chart, from Certified B Corporation to Energy Star Label to LEED Certified to Leaping Bunny logo to USDA Organic to fair-trade certified. … Read More
The number of product certifications, ecolabels, product labels and ratings have jumped in recent years. From fair trade certification to certified B corporations to LEED certified: What is the value of certifications to businesses and consumers? … Read More
Gone Adventurin’ is a business on a mission to improve the way companies engage with the world around them. Learn how their B Corporation certification is a big step toward their goal of encouraging social responsibility for businesses. … Read More