Engagement

The phrase “employee engagement” gets thrown around a lot these days. But what does it really mean to engage all the workers at any company, from the line workers to the CEO?

Some companies address engagement by shifting to more inclusive hiring practices. Greyston Bakery’s Open Hiring policy, Cooperative Home Care Associates’ exemplary training practices and Cascade Engineering Companies’ Welfare-to-Career program are three examples of successful businesses built on innovative hiring and training models.

Other organizations invest in fair wages and equitable employee treatment despite low industry standards in employee engagement. The fashion industry is a good example — garment factory workers have been found by investigative journalists and multiple studies to be chronically mistreated and abused. A set of ethical clothing companies have started to turn the tide for the industry, and have set exemplary standards of how to engage employees. As a result, they have changed the lives of their workers for the better and found like-minded vendors and customers who seek to buy from values-aligned brands. Such a supply chain effect is one of the reasons the corporate social responsibility is important; learn the many other reasons CSR is valuable to successful businesses in our free report.

Employee-ownership is perhaps the ultimate the expression of employee engagement. Employees are given the chance for a full buy-in, with all the rights and responsibilities that come with having a piece of the company pie. Each employee is given a legal, monetary stake in the business’s success, and as a result, many employee-owned businesses report lower employee turnover and higher workforce innovation than traditionally held companies. Several successful business have taken this approach, including Dankso, New Belgium Brewing, King Arthur Flour and Gardener’s Supply.

Discover how good practices can become good business when you download our FREE Special Report, Why Is Corporate Social Responsibility Important? CSR Advantages, from Profit to Longevity

In the end, employee engagement is really about recognizing the value and harnessing the creativity of each individual worker. Whether it be through an ESOP or an internal hackathon or an interdepartmental innovation team, the benefits of employee engagement are worth any challenges.

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Discover how good practices can become good business when you download our FREE Special Report, Why Is Corporate Social Responsibility Important? CSR Advantages, from Profit to Longevity



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