Major companies Ford, Johnson & Johnson, and Johnsonville Sausage all faced substantial crises in the course of their operations that forced them to reevaluate the core purpose of their businesses. The ways each company handled their situations can provide guidance for business leaders today. … Read More
Conscientious business leadership requires a strong dedication to a company’s mission and values. In order to put in the work to operate a triple-bottom-line business, company executives must be willing to find new and innovative solutions to the problems all enterprises face. Arguably one of the most inspirational business leaders, Patagonia founder Yvon Chouinard has demanded that his company consider the environmental impact of all parts of its operation. His brand embodies environmental stewardship, and has become one of the most respected and beloved outdoor clothing brands largely as a result of this dedication to Earth as well as the production of high-quality, long-lasting clothes.
A business leader who runs a mission-driven enterprise is a cultural changemaker. In addition to Yvon Chouinard, other thought leaders fill the conscientious business leadership stable, from John Mackey of organic-focused, eco-conscious Whole Foods Market to Max Ventilla of personalized-learning based, data-driven AltSchool. The list of changemakers includes many women in business to improve the world through the operation of their enterprise: Mary Powell runs Green Mountain Power, which is dedicated to renewable energy and was the world’s first Certified B Corporation utility. CEO and co-founder of Dansko, Mandy Cabot believes employee-ownership will not only benefit her shoe company but is also a model to create positive, lasting change in the global economic structure. The list of thought leaders continues to grow, as more business leaders shift to run their companies in a more conscientious and effective manner, and as up-and-coming, inspirational business leaders launch new social ventures.
By working together, powerful thought leaders have been able to have an augmented impact. The creation of benefit corporation legislation has allowed company founders and conscientious business leaders to codify their values into the company’s bylaws. By becoming a benefit corporation, the mission of the company is protected and, in fact, subsequent company executives are legally bound to uphold these values. Thousands of changemakers have taken this step as a way to ensure their conscientious business leadership lasts beyond their direct control of the company. Other thought leaders have formed coalitions and certifications that help present a business leader’s values to the consumer, which often contributes to a business’s success in return. A few examples: Certified B Corporations, 1% for the Plant, Sustainable Apparel Coalition. Read interviews with changemakers about the Benefits of B Corp Certification by downloading our free report, B Corp Certification: Changemakers like John Replogle and Mandy Cabot Reveal the Benefits to Their Business of Becoming a B Corporation.
As inspirational business leaders continue to innovate and demand more from the enterprise they run, more companies will begin to not just do less harm through how it’s operated, but will seek to improve the world by its existence. These are the changemakers and thought leaders using business as a force for good.
In this episode, Ryan Honeyman interviews Birju Pandya, a thought leader on the nexus of money, social good and inner transformation. … Read More
Because of advancements in access to information and the availability of resources, individuals no longer need to be big to accomplish big things. This new wave of dynamic influence is changing the way leaders are recognized. … Read More
“Static influence” holds that influence is created by those in power, and those with power have it because of their possessions, pedigree or existing position. But this paradigm of influence is shifting as time progresses and new perspectives become necessary. … Read More
Entrepreneurs are known for being bold leaders with aspirational views. Yet oftentimes, the qualities that make them so successful can also be hindrances if not put into action effectively. These lessons can help business leaders avoid the pitfalls of starting a new endeavor. … Read More
In this episode of Next Economy Now, Shawn Berry, a partner at LIFT Economy, interviews John Abrams, founder and CEO of the South Mountain Company, a Design Build construction firm operating for over four decades on Martha’s vineyard. … Read More
For-profit businesses and nongovernmental organizations aren’t typically thought of as successful partners, but when two such entities form a relationship there can be significant strides in credibility, expertise and reach. … Read More
Women CEOs of Eileen Fisher and Green Mountain Power share their stories of leadership in the workplace and discuss how inclusive business means caring for workers, putting passion back into business practices and challenging the norms of what growth means. … Read More
An inclusive economy supports and uplifts every member through thick and thin, and Tiffany Jana writes that the biggest moves must start with conscientious business leaders. … Read More