Consumers have an ever-easier opportunity to vote with their wallets to support companies that share their values. From the aisles of the grocery store to the shelves of clothing retailers, people with a passion for using business as a force for good have more options every day to buy from conscientious businesses.
What we put inside of our bodies can promote our own health as well as the health of good business. Organic food and fair-trade coffee, chocolate, wild honey — our purchases can support regenerative agriculture and better treatment of workers and producers. We can even imbibe with good conscience: many sustainable wineries and eco-friendly breweries produce high-quality quaffs.
In the world of entertainment, business documentaries are reaching into the realm of conscientious business, and more books about business as a force for good are published each year. The arts are also part of this movement. From opening crowdfunding a la Kickstarter to more equitably promote the arts to artists upcycling and recycling materials to product their works to musical acts addressing the conscientious business movement, artists around the world are making statements about their desire to see and enact change.
We can clean our homes with eco-friendly cleaning products, replace singlue-use plastic water bottles with reusable steel Klean Kanteens — the list goes on. Choosing to align our purchases with our beliefs is part of adopting a more conscientious lifestyle. And our decisions can have an impact that reaches beyond our individual choices. Purposely seeking out products by Certified B Corporations for a wedding, as an example, exposes guests who may not know about the existence of such a wide variety of products and services from socially responsible enterprises.
Hootsuite founder Ryan Holmes has built the world’s largest social-media management company — the tool of choice for the majority of Fortune 1000 companies — valued at an estimated $1 billion. But his biggest impact may be in helping startups and nurturing new crops of tech entrepreneurs.
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The Menlo Innovations co-founder has focused the software-development company’s work on ending suffering for the program manager, developer and user with an industry-redefining approach that focuses first on finding joy at work. … Read More
Vintners are increasingly relying on regenerative agriculture and dry-farm wines to adapt to the California drought. The sustainable and organic wine is valued by the growing market of millennial wine drinkers. These changes promise to shift the market … for the better. … Read More
The Stroopie Co. in Lancaster, Pennsylvania, makes delicious Dutch “stroopwafels” as part of its mission to create meaningful employment for refugees. Now, the company grapples with how to extend its impact – and turn a sustainable profit. … Read More
The kids’ designer clothes produced by Isabel Garretón are more than adorably fashionable. This ethical clothing is the company’s means of providing dignified work opportunities to underprivileged women and to preserve their unique embroidery skills. … Read More
From how long business degrees should take to earn to how to best engage business schools in current sustainability goals and targets, author Giselle Weybrecht asks questions to get educators and administrators to think more creatively about how to embed sustainability into MBA education. … Read More
Not all bamboo clothing is what it seems. Conscientious clothiers are working to distinguish themselves from those who use materials, mainly viscose rayon fabric, that require toxic production methods. Here’s an explainer of the market, and what to look for. … Read More