Sustainable Business Certifications and a Discussion with Yvon Chouinard

Plus the importance of employee engagement, AltSchool’s plan to revolutionize education, and more in the premier issue of B Magazine


From LEED to Fair Trade, sustainable business certifications are available in abundance to those who strive to get them; the number of these “ecolabels” has recently topped 450. Today’s conscious business owners must determine which certifications will appeal to their customer base. Meanwhile, consumers are bombarded with more labels than they no how to define, let alone act upon.

The premier issue of B Magazine digs into the topic of sustainable business certifications to reveal how they’re impacting certified businesses and the consumers they market to. In this article, you’ll learn:

  • Which companies are seeing big financial gains thanks to select ecolabels
  • How consumers analyze certifications before making purchase decisions
  • Why certain certifications have surprising fringe benefits
  • How sustainable business certifications can become more valuable in the future

Regardless of potential consumer confusion, the data shows that certifications do make a difference in purchase decisions. Which labels do you find most valuable? Do you make purchase decisions specifically because of certifications? Please share your thoughts in the comments below.

We also have a conversation with Yvon Chouinard, the revolutionary founder of Patagonia, whose fascination with creating products that were inherently useful and dependable led to massive financial success (sales topped $800 million in 2015). At the same time, Patagonia was originally and continues to be on the cutting edge of social responsibility in business, incorporating sustainable practices into the full lifecycle of each product, from creation to repair and reuse.

B Magazine’s premier issue reveals other innovative shifts are occurring outside of the classroom, shaping the way we do business. Employee engagement at factories in India and China – and the empowerment it brings to impoverished communities and families – affects the clothes we wear. Our pages are filled with the stories of companies that are actively seeking and incorporating such changes in the way their businesses operate as they work to create a lasting, positive impact on the world.

Other articles in this upcoming issue:

  • Luminaries: Mandy Cabot of Dansko on the Transition to Employee Ownership
  • Impact: African Bronze Honey Supply Chain Creates Jobs in Zambia
  • Pathways: Employing the Commonly Unemployable

Plus – big picture news that matters, commentary from our community, recommended products and media, and more!

Don’t miss the premier issue of B Magazine! Subscribe today!

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