Yvon Chouinard still occasionally hammers on his first anvil in the original Chouinard Equipment blacksmith shop, which is now surrounded by Patagonia’s headquarters in Ventura, California.
Photo by Tim Davis/Courtesy of Patagonia
Inspirational business leader Yvon Chouinard created his first climbing tools in 1957 as part of his fascination with how things work. He and his wife went on to found one of the most disruptive and innovative consumer-product companies of all time: Patagonia. Here’s how it all happened.