Yvon Chouinard and Patagonia: A 60-Year Timeline

Track the Life-Long Progress of an Inspirational Business Leader


Yvon Chouinard still occasionally hammers on his first anvil in the original Chouinard Equipment blacksmith shop, which is now surrounded by Patagonia’s headquarters in Ventura, California.
Photo by Tim Davis/Courtesy of Patagonia

Inspirational business leader Yvon Chouinard created his first climbing tools in 1957 as part of his fascination with how things work. He and his wife went on to found one of the most disruptive and innovative consumer-product companies of all time: Patagonia. Here’s how it all happened.

patagonia timeline

This article originally appeared as a part of The Patagonia Adventure: Yvon Chouinard’s Stubborn Desire to Redefine Success in our Summer 2016 print edition.

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