Tag: Greyston Bakery

Activism as Brand Identity

Activism as Brand Identity

As multinational giants such as Unilever are acquiring more mission-driven companies, Ben & Jerry’s showcases how brand activism and values can drive supply chain strategy, and sales. With the recent Seventh Generation sale to the same multinational parent, the use of the benefit corporation structure and the B Impact Assessment

Pathways: Improving the Home Health Care Model

Pathways: Improving the Home Health Care Model

Cooperative Home Care Associates is creating a more inclusive economy by hiring and training home care workers and treating them with dignity. Led by Michael Elsas and Adria Powell, CHCA is the nation’s largest worker-owned cooperative.

Pathways: Open Hiring Works at Greyston Bakery

Pathways: Open Hiring Works at Greyston Bakery

Greyston Bakery produces brownies and other packaged desserts. CEO Mike Brady and Founder Bernie Glassman use the company to create a more inclusive economy by providing jobs for ex-convicts and ex-offenders through their Open Hiring policy.

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