Tag: Seventh Generation

Will Wall Street Embrace B Corps?

Will Wall Street Embrace B Corps?

Etsy set a new standard for ethical business, but after it went public, the markets struggled to figure out what it was worth. And, after Laureate announced an IPO in February, the first public B Corp that is also a benefit corporation was officially up for trading. How will the

B Inspired: Undo the Taboo

B Inspired: Undo the Taboo

Meika and Jeffrey Hollender of Sustain Natural discuss how their sustainable-condom brand speaks to women and why they aren’t scared to spark criticism.

Activism as Brand Identity

Activism as Brand Identity

As multinational giants such as Unilever are acquiring more mission-driven companies, Ben & Jerry’s showcases how brand activism and values can drive supply chain strategy, and sales. With the recent Seventh Generation sale to the same multinational parent, the use of the benefit corporation structure and the B Impact Assessment

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